Facebook (Meta) has made a significant change in how they deliver paid ads!
How do we know this? We work with hundreds of bowling centers delivering results from their social media ads. We also meet monthly with our Meta representative reviewing the latest best practices on their platform. So we spend a LOT of time on the ads platform.
What did Meta do to cause you to waste most of your advertising dollars? They now default to sending your ad to those who they think may be interested in visiting your business – even though they LIVE IN A DIFFERENT STATE! 🙄 We are seeing lots of YOUR ads showing up on personal news feeds hundreds (and even thousands) of miles away from your center. 🙄🙄 Remember, you paid for those ads!
Targeted Facebook/Instagram/Messenger ads are a terrific, cost effective way to promote your business. But only if you understand and use the platform correctly. On our personal Facebook page (based in Oregon) we have seen ads promoting bowling centers in Arizona, Wisconsin, Mississippi, Missouri, Oklahoma, California, Nevada, Ohio, Indiana, Illinois, Washington, Kansas, Pennsylvania, Florida, Utah – all in the last 30 days! What a colossal waste of your effort and dollars! 🤕
How do you fix this issue to ensure your ads are being delivered to the EXACT audience you intend them for?
- In the ads manager, uncheck the box that says “reach more people likely to respond to your ads” in the ad set level.
OR - Turn on our Targeted Bowling Marketing service and let us keep up with all the Facebook changes so you can focus on your business!
